The AI optimisation agency in Dubai that gets your brand cited in AI search
We help your brand become easier for ChatGPT, Gemini, Perplexity and Google AI Overviews to understand, trust and recommend through stronger entity signals, answer-ready content, schema, AI-focused crawler enhancement & thought leadership content.
GEO, AEO, AI search… what is it?
AI optimisation is about making your brand easier for search engines and AI platforms to understand, trust, cite and recommend.
GEO usually means generative engine optimisation. It focuses on how your business appears in tools like ChatGPT, Gemini, Perplexity and AI Overviews. AEO means answer engine optimisation, which is about structuring your content so it can answer questions clearly and directly.
In simple terms, it is SEO evolved for the way people now search. Your website still needs strong technical SEO and content, but it also needs clear entity signals, expert-led answers, structured data, third-party mentions and proof that AI systems can confidently associate with your brand.
Tired of false promises?
We guarantee SEO will become ROI positive in 4 months.
If it doesn’t, we work for free until it does. No vague retainers, no vanity metrics, and no hiding behind rankings that don’t turn into revenue.
Book your SEO consultation
Speak with a senior SEO consultant about your goals, current visibility and whether the 4-month ROI guarantee is a fit.
Book a consultationTrusted by brands such as…
Where AI search optimisation actually matters
AI visibility is not one channel. Your brand can be discovered, summarised, cited and recommended across multiple search and answer platforms, each with different signals, sources and user behaviours.
Your customers are no longer searching in one place
Someone might discover you through a Google AI Overview, compare you in ChatGPT, validate your authority in Perplexity, ask follow-up questions in Claude, then finally visit your website before enquiring.
Our job is to make sure your brand sends the right signals wherever those decisions are being shaped.
Google AI Overviews
Google AI Overviews can summarise answers before users click. We optimise content so your brand is easier to extract, cite and connect to high-intent searches.
ChatGPT
Users ask ChatGPT for recommendations, comparisons and advice. We strengthen the signals that help your brand become a credible option in those answers.
Perplexity
Perplexity relies heavily on cited sources. We focus on clear, useful, source-worthy content and third-party proof that can support your visibility in cited answers.
Claude
Claude is often used for deeper research and decision support. We help make your expertise clearer through structured explanations, trust signals and well-supported content.
Gemini
Gemini connects closely with Google’s wider ecosystem. Strong SEO foundations, entity clarity, schema and authoritative content all help support visibility here.
Bing Copilot
AI-assisted search is not limited to Google. Bing Copilot creates another surface where content quality, authority and clear answers can influence discovery.
Is SEO for AI search engines the same as Google?
Traditional SEO is still the foundation. AI search engines still need to understand your website, crawl your content, recognise your authority and connect your brand with the right topics. If your technical SEO, content quality, site structure and trust signals are weak, you will struggle to perform in both Google and AI search.
The difference is how answers are surfaced. Google usually shows a list of ranked results. AI platforms like ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews often generate a direct answer, summary or recommendation. That means your content needs to be clear enough to extract, credible enough to trust, and well-supported enough to be cited or mentioned.
AI search optimisation goes beyond adding keywords to a page. It focuses on entity clarity, direct-answer content, structured data, expert proof, third-party mentions, reviews, citations and consistency across the wider web. AI systems need to understand who you are, what you do, where you operate, and why your brand deserves to be included in an answer.
So, SEO for AI search is not a replacement for Google SEO. It is the next layer on top of it.
You still need strong rankings, useful content and technical foundations, but you also need to make your brand easier for AI systems to understand, summarise, cite and recommend.
Don’t just take our word for it. Look at the data
Real SEO, GEO and technical fixes tied to commercial outcomes — more visibility, stronger rankings, better traffic and measurable lead growth.
#1 Google & AI
Took a new brand to #1 across Google and AI.
Stronger E-E-A-T, clearer UX and structured service pages helped a brand-new website compete against established players.
Recovered in 6 weeks
Recovered visibility after an algorithm hit.
We tackled indexability, content quality and engagement issues after a core update caused a major traffic drop.
+111% clicks
Rebuilt technical foundations and doubled clicks.
Technical recovery, stronger trust signals and guide-led content helped rebuild search visibility after an algorithm update.
Meet the team.
For over a decade I have helped businesses grow their organic reach and build sustainable revenue through SEO.
By founding Eclypseo, I can now apply a decade of learning and experience for brands such as GITEX, Tommee Tippee and more – and help apply these strategies to SMBs and businesses building their SEO from the ground up.
Our AI search optimisation process, built for AI visibility
We do not chase buzzwords. We audit how your brand is understood across Google, ChatGPT, Gemini, Claude, Perplexity and AI Overviews, then build the signals that help AI platforms recognise, trust, cite and recommend you.
AI Visibility Audit
We review how your brand currently appears across Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Bing Copilot. This includes branded searches, category searches, service recommendations, competitor comparisons and questions your customers are likely to ask AI tools.
Entity & Authority Mapping
We assess whether search engines and AI systems can clearly understand who you are, what you do, where you operate and why you should be trusted. This covers entity signals, schema, author profiles, service clarity, reviews, citations, third-party mentions and wider brand consistency.
Answer-Ready Content Strategy
We build or improve content so it is easier for AI systems to extract, summarise and cite. That means direct answers, useful FAQs, comparison sections, expert-led explainers, stronger page structure, source-worthy insights and content that clearly supports high-intent user questions.
Monitoring & Signal Building
Once changes go live, we monitor how visibility shifts across search and AI platforms. We track mentions, citations, ranking changes, AI answer inclusion, referral traffic and new gaps, then continue strengthening the signals that help your brand become easier to recommend.
Who we help.
We work with businesses where SEO needs to do more than generate traffic. Whether you are scaling a service brand, ecommerce store, SaaS company or CMS-led website, we build search strategies around visibility, enquiries and revenue.
Industries we serve
Built around how your buyers search.
Different industries need different SEO systems. We shape strategy around demand, competition, trust and conversion.
CMS platforms we work on
SEO built around your platform.
Every CMS has different technical limits. We build around the stack you already use instead of forcing one-size-fits-all SEO.
What makes our AI search optimisation service better than the rest?
Built around AI visibility, not buzzwords
We do not treat AI search optimisation as a few extra FAQs, a schema plugin or a list of prompts. AI search visibility depends on whether platforms can understand your brand, trust your expertise, extract useful answers and connect you to the right topics.
Our framework looks at how your business appears across Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Bing Copilot. We review branded prompts, category prompts, competitor comparisons, service recommendations, citation sources, entity signals and the content AI systems are most likely to use.
The outcome is not a vague “AI strategy”. It is a clear roadmap for improving the signals that help your brand become easier to understand, cite and recommend.
We connect SEO foundations with AI answer signals
AI search does not replace SEO. It builds on it. If your website has weak technical foundations, unclear service pages, thin content, poor trust signals or messy brand information, AI platforms have less reason to include you in generated answers.
We strengthen the foundations that matter for both traditional search and AI search. That can include direct-answer content, entity-led service pages, expert author signals, structured data, internal linking, comparison sections, FAQs, case studies, reviews, publication mentions and consistent business profiles.
For example, a Dubai service business may need clearer “who we help” sections, stronger proof above the fold, better location signals and answer-ready FAQs. A SaaS or eCommerce brand may need comparison content, use-case pages, product education, review signals and third-party citations that AI systems can trust.
Focused on commercial prompts, not vanity mentions
Being mentioned by AI is only useful if it happens in the searches that influence revenue. We focus on the questions your customers actually ask before choosing a provider, product or service.
That includes prompts like “best agency for technical SEO in Dubai”, “which company should I trust for AI search optimisation”, “compare providers”, “what should I look for before hiring”, and “who is recommended for this service”. These are the moments where AI visibility can shape real buying decisions.
We measure progress through answer inclusion, citation opportunities, branded visibility, competitor presence, referral traffic, rankings, content performance and lead quality. The goal is not to game AI platforms. It is to make your brand genuinely easier to trust when AI systems are helping users decide.
Read more on SEO here.
FAQs on AI search optimisation.
What is AI search optimisation?
AI search optimisation is the process of making your brand easier for AI platforms and search engines to understand, trust, cite and recommend. It focuses on stronger content, clearer entity signals, structured data, authority signals and answer-ready pages that can be used in AI-generated responses.
Is AI search optimisation the same as SEO?
No, but they are closely connected. Traditional SEO is still the foundation because AI platforms need to understand your website, content and authority. AI search optimisation adds another layer focused on direct answers, entity clarity, citations, third-party proof and visibility across platforms like ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
What is the difference between GEO and AEO?
GEO usually means generative engine optimisation, which focuses on visibility in AI-generated answers. AEO means answer engine optimisation, which focuses on structuring content so it answers user questions clearly. Both aim to make your brand easier to understand, extract, cite and recommend.
Can AI optimisation help us appear in Google AI Overviews?
Yes, it can improve your chances. Google AI Overviews often pull from content that is clear, useful, well-structured and trusted. We optimise pages with stronger answers, better structure, schema, internal links, topical authority and proof signals so they are easier for Google to understand and potentially surface.
How does ChatGPT decide which brands to mention?
There is no single public checklist, but brand mentions are influenced by how clearly a business is associated with a topic, how much trustworthy information exists about it, and whether the wider web supports its authority. Strong service pages, expert content, reviews, case studies, third-party mentions and consistent brand information all help.
Which AI platforms should my business optimise for?
The main platforms to consider are Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Bing Copilot. The right priority depends on your audience, industry and how your customers search, compare providers, research services and make decisions.
How long does AI search optimisation take to show results?
Some changes, such as improving page structure or adding clearer answers, can support visibility relatively quickly. Bigger gains usually take longer because AI platforms need stronger signals across your website, content, citations, reviews, third-party mentions and wider brand presence.
How do you measure AI search performance?
AI search performance can be measured through prompt testing, brand mention tracking, citation checks, referral traffic, rankings, visibility in AI Overviews, content performance, branded search growth and lead quality. The goal is to understand whether your brand is becoming easier to find, trust and recommend.