Taking an unused Squarespace website and getting page 1 rankings within 2 weeks
https://www.premierlakeharvesting.com/
By implementing a focused local SEO strategy, improving core service pages, and aligning the site with high-intent search demand, we transformed Premier Lake Harvesting from a referral-only business into one generating visibility where it actually matters.
The results
+200% increase in daily impressions
Significant increase in engagement + leads
Page one rankings for main keywords in 2 weeks
The problem
Premier Lake Harvesting had built a strong business through word of mouth, referrals, and repeat customers.
But their online presence told a different story.
They weren’t ranking for core service keywords, had little to no visibility in local search, and weren’t generating inbound leads through their website. They were also limited by the typical Squarespace functionality many brands struggle with.
This created a clear ceiling on growth.
While demand for lake weed removal services existed, they weren’t appearing when potential customers were actively searching — meaning competitors (often less established) were capturing that demand instead.
Without proper SEO, local optimisation, or tracking in place, the business had no reliable way to scale beyond referrals.
The solution
We focused on fixing the fundamentals first: targeting high-intent local demand and making the website capable of converting it.
1. Core SEO & page restructuring
We rebuilt and optimised key service pages around transactional keywords, ensuring they aligned with how customers actually search for lake weed removal services in Minnesota.
Site structure and on-page elements were refined to improve crawlability, clarity, and ranking potential.
2. Local SEO & Google Business Profile optimisation
We fully optimised their Google Business Profile and strengthened local signals across the site.
This allowed the business to compete in map results and location-based searches, where the majority of commercial intent sits for this industry.
3. Conversion-focused page improvements
We redesigned key pages to better communicate services, simplify the user journey, and drive enquiries.
The emphasis wasn’t solely on generating traffic, but on ensuring that this traffic converted.
4. Analytics & tracking setup
We implemented proper tracking to measure performance, visibility, and inbound activity.
This created a clear baseline and allowed for ongoing optimisation based on real data.