From stagnant visibility to record organic growth.
TPPG partnered with Eclypseo at the beginning of 2026 to increase organic search visibility and build a stronger pipeline of relevant traffic across its property, rural and commercial services.
Partnership
Group
More visibility was useful. More relevant visibility was the goal.
The strategy was built around increasing TPPG’s visibility while attracting people actively researching its property, rural and commercial services.
Strengthen how Google and AI accessed the site.
We focused on improving accessibility for traditional search engines and AI crawlers, giving important content a clearer path to discovery and understanding.
Make the website easier for users to navigate.
Heatmapping data was reviewed to understand how visitors were interacting with the site, helping inform a cleaner and more intuitive navigation experience.
Search visibility was connected to commercial intent.
Rather than chasing traffic in isolation, the work focused on helping TPPG appear for searches that could contribute to its property, rural and commercial pipeline.
- Improved accessibility for Google and AI crawlers through technical SEO improvements.
- Used behavioural and heatmapping data to improve the user experience and navigation.
- Built conversion-focused service pages around buyer intent.
- Created a content strategy around seasonal trends in the property market.
Building a search strategy for Google, AI and actual buyers.
The work combined technical accessibility, user experience, commercially focused landing pages and useful property content rather than relying on one isolated SEO tactic.
Better crawler accessibility.
Technical improvements helped make important pages and content easier for Google and AI systems to discover, crawl and interpret.
UX decisions backed by real behaviour.
Heatmapping insights were used to identify opportunities to make the site easier to navigate and help visitors reach relevant services faster.
Service pages built around buyer intent.
Commercial pages were developed around the questions, needs and searches of potential customers rather than simply targeting higher search volume.
Content matched the property calendar.
An industry-focused content strategy was developed around seasonal trends and timely topics within the property market.
The result: growth across every key visibility metric.
TPPG saw substantial growth across traditional organic search, AI visibility and — most importantly — organic enquiries.
More users reaching TPPG through organic search.
A significant expansion in Google’s visibility footprint.
Rapid growth in visibility across AI-powered search experiences.
Search growth translating into substantially more enquiries.
Want similar results? Turn search visibility into enquiries.
With the right technical foundation, commercial pages and content strategy, Google and AI can become consistent sources of relevant traffic and leads.
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